Bryan Bendo
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Bryan Bendo is a Toronto-based digital media marketing professional.
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Tweets
- The 33 Richest People In Advertising, Ranked By Income http://t.co/QHFWCSLN via @BI_Advertising
- @sportsnet your parent company owns the @bluejays and to see highlights of today's game i have to go to @tsn. Get your shit together! #failMay 19, 12 from web Reply, Retweet, Favorite
- I'm at The Exchange Lab (Toronto, Ontario) http://t.co/Q0VJruxZ
- Made In New York Digital Map http://t.co/hN1rAy5h
- Infographic Confirms It: Advertising People Are Not Normal http://t.co/3ujCgL8A via @FastCoCreate
- Consumers Favor Watching Video Programming On TV http://t.co/4v3TRDFz
- I'm at The Exchange Lab (Toronto, Ontario) http://t.co/PLExce6t
- 12 Food Swaps to Help You Drop that Pesky Winter Weight - http://t.co/A7ldpIHm via @YahooShineCA
- General Motors Pulls $10 Million Ad Campaign From Facebook [REPORT] http://t.co/8VOA2C8N via @mashable
- Your wallet just got a bit lighter: Ottawa nixes SIN cards http://t.co/HOz1qXNT via @globeandmail
- I'm at The Exchange Lab (Toronto, Ontario) http://t.co/6IXs30xf
- Finally!! Banks, telecoms move on new mobile payment system http://t.co/HNoSxGy2
- I just unlocked the “Birdie” badge on @foursquare for checking in to golf courses! Fore! http://t.co/4mI8Tnvz
- I'm at Ariss Valley Golf and Country Club (Ariss, Ontario) http://t.co/3AoEBiqN
- I'm at Galaxy Cinemas Guelph (Guelph, ON) w/ 3 others http://t.co/u5AqquM5
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Info
- Account Manager at The Exchange LabMarketing and Advertising | Toronto, Canada Area, CASummaryBryan Bendo is a Toronto-based digital media marketing professional who helps clients build and sustain successful, integrated digital media marketing programs. For the past 4+ years Bryan has successfully developed and executed digital media campaigns across multiple consumer touch points and media platforms.Specialties: Media buying/planning, campaign management/optimization.Experience
- Apr 2012 - PresentAccount Manager / The Exchange LabThe Exchange Lab delivers expertise, results and transparency for agencies wanting to take full advantage of online ad exchanges. It offers specialist trading services across ALL ad exchanges & supply side platforms using market leading DSP technologies. Online media campaigns that are run through the Exchange Lab are all based on agency & advertiser data. Results are optimised in real times by “traders’ who have instant access to global ad exchanges & data. These ‘Traders’ use various platforms to offer “Real Time Bidding” and targeting strategies.
- Feb 2011 - Mar 2012Interactive Supervisor / MediaComAccounts: Diageo, Dairy Queen, Tetley, Mars (Chocolate/Food). Responsibilities: -Maintained a deep understanding of client’s business/marketing objectives and translated them into media objectives/strategies. -Developed strategic interactive media programs/campaigns. -Presented interactive recommendations to internal team and clients (brand managers/directors). -Supervise, advise and counsel staff on all daily tasks. -Manage analytics and third party reporting, ensuring accurate presentation of pertinent data to the internal team and clients. -Provided training to junior staff on use of key campaign research and trafficking tools (comScore, TNS-MI, DoubleClick, Google Analytics, and PMB). -Manage $6.8MM in billings across 5 clients. Accomplishments: -Executed a first to market media program with LinkedIN. -Mediacom selected as 2011 Strategy Magazine Media Agency of the Year.
- Feb 2010 - Feb 2011Digital Strategist / Starcom MediaVest GroupAccount: TD Bank Financial Group (Visa, Core Banking, Brand, Waterhouse, and Insurance) Responsibilities: -Developed and maintained an intimate knowledge of TD’s business units and ensured that all digital media requirements are executed in a timely and accurate manner. -Guided media assistants through the fundamentals of the planning process. Delegated responsibilities and check work. -Handle client requests – i.e. plan changes, budget changes, provided market place information/research. -Participated in strategic planning philosophy – integrated with traditional team. -Managed campaign budgets ranging from $350M - $1.8MM. Accomplishments: -Bronze, Canadian Marketing Awards – Financial Category (TDCT – Open Sunday) -Short-listed for MIA Award in 2010. Best online campaign (TDCT - First Class) -Voted Starcom Canada 2010 Innovator of the Year. -Executed multiple first to market/category media tactics.
- Mar 2008 - Feb 2010Media Planner/Buyer / Media ContactsAccounts: Volvo, Fidelity Investments, Acushnet Canada, Puig, Air France, and Intact Insurance. Responsibilities: -Managed the planning, execution, and reporting of small to mid-sized campaigns. -Liaised with clients, creative teams, and publishers to ensure projects are completed on time, and on budget. -Accurately managed client billing, BCR, and consolidated fiscal year budget. -Issued ongoing status and contact reports. -Trained co-workers: DART, TNS-MI, Adgooroo, Radian6, and DDS. Accomplishments: -Developed and streamlined campaign reporting for all major clients. -Planned and executed Volvo’s first online dealer campaign in Canada. -Planned and executed Volvo’s XC60 Canadian launch, online only.
- Dec 2006 - Jan 2008Marketing Coordinator / Solmana
EducationAdditional Information-
Websites:
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Interests:Sports, photography, music, cooking, technology, the outdoors
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Checkins
- Niagara-on-the-Lake, OntarioAnywhere!
- The Exchange Lab119 Spadina Ave, Toronto, ON M5V 2L7
- The Exchange Lab119 Spadina Ave, Toronto, ON M5V 2L7
- The Exchange Lab119 Spadina Ave, Toronto, ON M5V 2L7
- Ariss Valley Golf and Country Club5700 County Road 86
- Galaxy Cinemas Guelph485 Woodlawn Road West
- This Is London364 Richmond St. W.
- Firkin on King461 King St. W
- Cossette502 King St. W
- The Exchange Lab119 Spadina Ave, Toronto, ON M5V 2L7
- The Exchange Lab119 Spadina Ave, Toronto, ON M5V 2L7
- The Exchange Lab119 Spadina Ave, Toronto, ON M5V 2L7
- Scotiabank Theatre259 Richmond St. W
- The Shore Club155 Wellington St. W.
- CBC Toronto Broadcast Centre205 Wellington Street West
- The Shore Club155 Wellington St. W.
- The Exchange Lab119 Spadina Ave, Toronto, ON M5V 2L7
- St Joesphs ChurchGuelph St
- The Exchange Lab119 Spadina Ave, Toronto, ON M5V 2L7
- The Exchange Lab119 Spadina Ave, Toronto, ON M5V 2L7
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Photos
