Feb
2011 - Present
Interactive Supervisor / MediaCom
Accounts: Diageo, Dairy Queen, Tetley.
Feb
2010 -
Feb
2011
Digital Strategist / Starcom MediaVest Group
Account: TD Bank Financial Group (Visa, Core Banking, Brand, Waterhouse, and Insurance)
Responsibilities:
-Developed and maintained an intimate knowledge of TD’s business units and ensured that all digital media requirements are executed in a timely and accurate manner.
-Guided media assistants through the fundamentals of the planning process. Delegated responsibilities and check work.
-Handle client requests – i.e. plan changes, budget changes, provided market place information/research.
-Participated in strategic planning philosophy – integrated with traditional team.
-Managed campaign budgets ranging from $350M - $1.8MM.
Accomplishments:
-Bronze, Canadian Marketing Awards – Financial Category (TDCT – Open Sunday)
-Short-listed for MIA Award in 2010. Best online campaign (TDCT - First Class)
-Voted Starcom Canada 2010 Innovator of the Year.
-Executed multiple first to market/category media tactics.
Mar
2008 -
Feb
2010
Media Planner/Buyer / Media Contacts
Accounts: Volvo, Fidelity Investments, Acushnet Canada, Puig, Air France, and Intact Insurance.
Responsibilities:
-Managed the planning, execution, and reporting of small to mid-sized campaigns.
-Liaised with clients, creative teams, and publishers to ensure projects are completed on time, and on budget.
-Accurately managed client billing, BCR, and consolidated fiscal year budget.
-Issued ongoing status and contact reports.
-Trained co-workers: DART, TNS-MI, Adgooroo, Radian6, and DDS.
Accomplishments:
-Developed and streamlined campaign reporting for all major clients.
-Planned and executed Volvo’s first online dealer campaign in Canada.
-Planned and executed Volvo’s XC60 Canadian launch, online only.
Dec
2006 -
Jan
2008
Marketing Coordinator / Solmana